Vietnamese consumers are the most socially-conscious among Southeast Asians, with 86 percent expressing their willingness to pay extra for products and services from firms which are committed to positive social and environmental impact, a new Nielsen survey found. For example, consumers who claim to recycle and to buy green products are not always those willing to pay premiums. A pre-pandemic study conducted by Nielsen showed that consumers are willing to pay extra for sustainable products and that the trend is rising. The largest proportion of respondents identified themselves as average eco-conscious,, although they didnât show any knowledge of eco labels. Prior research on COVIDâ19 and consumer behaviour ⦠Consumers THE SUSTAINABILITY IMPERATIVE - Rainforest Alliance Ninety per cent of millennials, ages 21 to 34, said they are more willing to pay more for products that contain environmentally friendly or sustainable ingredients. Consumers Willing to Pay However, from a sustainability standpoint, consumers in general will choose to fork out money for sustainable products that do not make big dents in their wallets. Consumers are already operating from a sustainability mindset, even if they struggle to make it a lifestyle. A study by Nielsen found that 55% of online consumers across 60 countries were willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.
Eugène Delacroix Malchance,
Ostéopathe Atlas Toulouse,
Oeuf De Cygne Fécondé,
Catalogue Formation Sécurité Informatique,
Formation Certiphyto 2019 Occitanie,
Articles C
